Terms

About these terms

This website is operated by FluentForward Limited, a company registered in England and Wales. By using the site you accept these terms. If you do not accept them, please do not use the site.

What the website is and is not

The content here describes services we offer and views we hold. It is general information, not advice on your specific situation, and it should not be relied on as a substitute for a professional assessment of your business.

We take care to keep the site accurate but make no warranty that it is complete, current or uninterrupted. Descriptions of our services, including phases, turnaround windows and inclusions, are indicative and are fixed only in a signed engagement agreement.

Engagements and fees

Nothing on this site is an offer capable of acceptance, and no engagement exists until both parties have signed an agreement setting out scope, fees and timescales.

For clarity, and consistent with what the site says: audit and pilot work is quoted as a fixed fee agreed in writing before work starts, and ongoing implementation work is charged as a flat monthly fee against a defined turnaround commitment. We do not bill by the hour. Fees are not published here because scope varies materially between clients.

Intellectual property

The content, design and code of this website belong to FluentForward Limited or our licensors. You may read it, quote it with attribution, and share links to it. You may not republish it as your own or use it to train a model or build a competing service.

Ownership of anything we produce during an engagement, including reports, code and documentation, is dealt with in the engagement agreement. Our default position is that the client owns the deliverables.

Confidentiality

Anything you tell us on an introductory call is treated as confidential whether or not an agreement follows. We will not name you, quote you or write about your business without your written agreement, which is also why this site carries no anonymised client stories.

Acceptable use

Please do not attempt to interfere with the site, gain unauthorised access to it, scrape it at a volume that degrades it for others, or use the contact routes to send unsolicited commercial messages.

Third party links and tools

The site links to third party services, including the Cal.com booking calendar. Those services have their own terms and privacy notices, and we are not responsible for their content or availability.

Liability

To the extent permitted by law, we are not liable for any loss arising from reliance on the general information published on this website. Liability in respect of engagement work is addressed and limited in the engagement agreement.

Nothing in these terms excludes or limits liability for death or personal injury caused by negligence, for fraud or fraudulent misrepresentation, or for anything else that cannot lawfully be excluded.

Governing law

These terms are governed by the laws of England and Wales, and the courts of England and Wales have exclusive jurisdiction over any dispute arising from them.

Changes to these terms

We may update these terms from time to time. The version published here, with the date shown at the top, is the one that applies.