Dark Social is a term that has been around since 2012 but in recently months and years has been deservedly getting a lot more interest. Dark Social is a term used by marketers to define web traffic that comes from … Read More
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What is Product Led Growth?
I recently had the pleasure of attending the SaaStr Europa conference, and one of the popular themes amongst the scheduled talks was the of Product-Led Growth, or PLG for short. But, what exactly is product-led growth? One thing that was … Read More
Sales Cycle vs Buyer Journey
When talking to sales professionals or researching best practice in the B2B SaaS sales space, like many types of sales, it’s common to find countless articles online describing sales strategy, sales process, how to decrease sales cycle length and increase … Read More