You’re invested in your SaaS Startup or ScaleUp and naturally want to see it grow and fulfil your potential.

We’re here to help you accelerate that growth. Your vision is important, but so is executing this vision across Marketing, Sales, Customer Success, and Software Development.

Common Reasons People Work With Us

Not Enough High Quality Leads or consistency in lead flow.

We believe that consistency of lead quality outperforms any vanity metrics of lead magnet downloads that will never buy from you.

Sales Not Closing At Expected Rates or Value.

The wrong value proposition to the wrong audience can often devalue your pricing strategy unnecessarily.

Customer Churn is Too High.

After acquiring a customer, it’s critical that your customers remain engaged with your product and are not at risk of downgrading or churning to move to a competitor.

Lacking the Metrics For Success.

If you don’t capture the right data, then it can be hard to make informed decisions on which areas of your business to focus on. Whether you work to KPIs, OKRs, or just by feel, most SaaS businesses lack the ability to predict and respond based on real world data.

Software Development Expense is Too High.

It’s probably the most expensive part of your business to run, yet you never seem to have enough developers to deliver against your vision. This is usually a sign of a misalignment in value and can be fixed without increasing developer head count.

How We Work

Vision & Strategy

Firstly, we need to understand your current vision for the company.

What are the key measurable objectives, and the timescales you are working with.

This then enables us to review, rework your strategy, working back from measurable goals to actions that contribute towards them.

We consider every function and capability within your business. 

From finance to marketing, sales to development.

Everything has to be working together to contribute to a single common goal.

Whole Product Thinking

We need to break down any silos that exist within your business.

Your customer journey needs to be optimised across all interactions within your business.

From the moment they first hear about your SaaS platform, to moving from lead to customer.

Every interaction needs to be considered.

We need to understand your audience, your offer and value proposition to that audience, to how to engage and retain them as high value customers.

We value a business-customer centric approach. You can’t optimise for the customer at the expense of the business, yet can’t optimise for the business at the expense of the customer resulting in prospects that don’t close, or disengaged customers churning.

Value Based Delivery

Everything from technical architecture, team architecture, development & project management methodology should be designed around your business and product strategy, not the other way around.

Software development should provide a measurable value-add to your business.

From generating interest, to closing customers, to increasing engagement and decreasing churn.

Too often, modern ‘Agile’ implementations cause more issues than they solve and create a development silo that optimises for busyness, not for your business and for value and growth. 

Fluent Forward Ltd | Company No. 07965202 | +44 (0)1225 637234 |

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